milk_shake® lifestyling blow-dry primer, pre-styling lotion for hair. Pump up body and texture. Unique dispenser transforms product into a soft foam that distributes evenly over hair. Protects from heat, reduces drying time, helps hairstyles last longer and prevents color-fading.

Whether in the spotlight or in everyday life, milk_shake® lifestyling is the complete range of styling products to create an infinite array of looks.

milk_shake® lifestyling products enhance the beauty of the hair through active ingredients and naturally-sourced extracts. The active ingredients within the milk_shake® lifestyling products are carefully selected for their treatment action and shaping capacity, capable of giving strength to the healthy, weightless result of the style.