PAULA’S CHOICE
About the brand
Exclusive collaboration with the iconic brand, ONLY now!
Paula’s Choice Skincare began with a commitment to inform consumers and advocate for a cosmetics industry focused on meeting consumers' needs. This commitment remains the key element of the brand’s philosophy and the foundation of our product formulation process.
We deeply understand the need for skincare products that work as promised on the label — products you can confidently buy and use. That’s why, for over 30 years, the Paula’s Choice team has been formulating complex skincare products based on ingredient studies published in medical journals and dermatological research.
At Paula’s Choice, skincare means more than just cosmetics — it’s about the priceless joy of knowing that our products help women around the world feel more beautiful and confident every day.
Selected Products
PAULA'S CHOICE 1% RETINOL BOOSTER
An anti-aging concentrate with a complex action and innovative formula containing 1% retinol, peptides, powerful antioxidants, and ceramides.
Improves skin texture, tone, and overall appearance, stimulates neocollagenesis and cellular regeneration.
Reduces imperfections and blemishes caused by breakouts, decreases acne tendencies.
Restores radiance, enhances firmness, promotes skin health, and maintains youthful-looking skin.
Who is 1% Retinol Booster suitable for?
It is suitable for all skin types, ideal for those seeking a potent product with a unique formula and high concentration of retinol. It effectively helps maintain a youthful and healthy appearance while reducing advanced signs of aging, including deep wrinkles, fine lines, and hyperpigmented areas.
1% Retinol Booster prevents the appearance of pustules and corrects post-acne spots. When added to an anti-acne routine alongside a salicylic acid exfoliant and a cicalezza treatment, it works effectively to reduce acne and acne-related imperfections. The fluid texture is perfect for oily, acne-prone skin.
How to apply this product?
Apply the anti-aging concentrate in the evening. Add 1 to 3 drops to your moisturizing cream or repairing serum, depending on your skin's needs and tolerance. It can also be applied directly to the skin without mixing it with other products.
Do not apply to lips, eyelids, or too close to the corners of the eyes. The product can be applied in the eye area but should not go beyond the orbital bone.
Results based on the amount of product used
The pump of this product helps you dose the drops precisely. Press it gently to achieve the desired amount.
One drop: A medium-strength anti-aging concentrate that can be used even in the morning before sunscreen.
Two drops: A high-strength treatment to be applied only in the evening.
Three drops: An intensive treatment as potent as a pharmaceutical-grade retinoid. Use this amount for more severe issues like deep wrinkles and severe acne. Apply only in the evening.
PAULA'S CHOICE CALM REPAIRING SERUM, 30 ml
Antioxidant Concentrate Serum with Fast Absorption and Fluid Texture. Soothes irritation, reduces redness, and repairs the skin's natural barrier.
This next-generation formula combines reparative and anti-aging ingredients such as ceramides and beta-glucan with plant-derived antioxidants, which research has shown to be among the most beneficial for sensitive skin.
It provides a calming effect for sensitive skin while helping to reduce signs of aging with effective and well-tolerated anti-aging ingredients. The reparative antioxidants work to keep the skin healthier, younger, and more resilient over time.
Immediately eases redness
Visibly smooths wrinkles
Helps to reduce future sensitivity
Nourishes all skin types, even those prone to rosacea
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