…NON-WATER BASED

Have you ever looked at the ingredient list on the back of your skincare products? Take a look and you will see the majority of them list water (aqua) as the first ingredient. And since labels’ ingredient lists appear in descending order, that means there’s a lot of (up to 90%!) plain, purified water in your favorite products.

From the launch of STARSKIN^®, Nicole decided to start formulating skincare that was non-water based and to offer effective products that weren’t filled and diluted with tons of water. This approach was based on her belief that the ever-evolving consumer would understand that it just doesn’t make sense to purchase an expensive moisturizer in a jar or bottle that’s mostly plain water and would start looking for products formulated with zero, or very little, water. To be clear, water isn’t necessarily a bad or even useless ingredient. As a solvent, water helps dissolve potent actives and sometimes we need to use a small percentage in our formulas.

However, skincare products without water are more potent, more luxurious, and offer more bang for your buck! On top of that, water is fast becoming a very precious resource and to limit the amount used in our products is something we are very mindful of.